Further Audience Research

I have done further research into the potential target audience of horror films, I found http://www.slideshare.net/mattmosey1/my-target-audiance was a useful website into the horror genre and its target audience.

From this it can be concluded that the target age for our opening sequence should be teenagers and young adults, this has been effective in confirming what my group already thought, it will now help us to plan a specific storyline that will be understandable and effective and dramatic enough to suit our target audience.

This research was interesting to read as I didn't have any preconcieved stereotypes for the horror genre, although this research says that men are more likely to watch horror films, I disagree. I think this genre can fit to either gender and give the same effect to both male and female audiences. We will need to ensure that our storyline is non biased to gender and it would be appropriate for both genders and be something that both genders would enjoy.

Now that I have a better idea of our target audience, our storyline can now be based around this, with props, setting and a script that is impactful and creepy to give the audience the "rush" and suspense that they expect when watching a horror film.