As our groups main idea for our opening sequence was to do a horror sequence, I have looked on the internet at research into the popularity of the horror genre compared to other genres.
From the table the horror genre only has a 3% share with audiences and is the 7th popular genre but, most importantly it is still a popular and successful genre. This is because although it is popular it is more niche, whereas comedy and adventure films suit the majority of the population. This research has been helpful in determining whether or not it would be a good idea to create a horror opening sequence, I think that the target audience would fit in with teenagers and young adults and I think that is who we will need to aim our story at.
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